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The Paperless Agent – Facebook Marketing for Real Estate Overview
Facebook Marketing Strategies. Learn how to use the world’s most effective social advertising tool to find your ideal customer and turn them into clients.
Step-by-Step Video Tutorials and Instruction.Hours of video tutorials showing you how to setup your FB Business Page, how to run ad campaigns using FB’s Power Editor Tool, and plenty of examples.
Facebook Ad Campaigns. Includes 8 marketing campaigns: Just Listed & Sold, Open House, Homeowners Likely to Move, Renters and more!
Advanced Facebook Tracking and Topics. How to turn Fans into Leads using FB’s Marketing Lists: Custom & Lookalike Audiences, split testing, and others.
Here’s a Closer Look at Facebook Marketing for Real Estate
Module 1: Facebook Marketing Strategies
Over the last few years, Facebook has changed dramatically. Not too long ago, Facebook was primarily a tool for connecting socially. Now it’s much more of a media consumption and delivery platform.To be successful marketing on Facebook, you need to learn the new rules for marketing on Facebook, and this module breaks them down for you.
Module 2: Your Facebook Business Page
To market on Facebook, you need a Facebook Business Page. We’ll show you exactly how to set one up. But what’s more, we’ll show you how to set it up the RIGHT way so it’s a reflection of the identity you want to have in your marketplace.
Module 3: What to Post on Facebook
Posting the right material to your Facebook business page helps you establish authority, give your fans and followers confidence, build a powerful real estate brand, and so much more. In this module, you’ll learn what to post, how often, and more. Plus, we’ll show you a method for finding and curating content that only takes minutes a day!
Module 4: Building an Audience
Once you’ve set up your business page and started posting content, you need people to actually see the great assets you’ve created. We show you how to get fans, free ways to build up your fan lists, simple campaigns you can use to get fans for your page. And once you have a fan list, it’s a powerful asset for your business that you can use to drum up future business!
Module 5: Facebook Ad Campaigns
One of the most powerful modules in this entire program. In this module, we break down Facebook Ad campaigns we’ve tested and used in our brokerage, GoodLife Realty. You’ll learn, step-by-step, how to run a number of campaigns proven to generate results, including Just Listed, Open House, Seller and Buyer Lead Generation Campaigns, and more! With video, checklists, PDFs and more, we make running these campaigns easy. You’ll get specific examples of ads, the creative, the messaging, the images, the audience selection, and more. It’s as done-for-you as it gets!
Module 6: Advanced Tactics and Campaigns
Once you’re familiar with Facebook advertising, you can get into some advanced tactics in campaigns. Here we show you how to optimize campaigns using the Facebook Pixel, how to split-test ads to drive down yours costs, tips for improving ad performance, retargeting strategies, and more!
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